Test YouTubebefore you buildthe team.
Creator shortlist, costs and a live YouTube test. One decision in 15 days.
15 daysFrom £12kNo retainer

One brief in.
One decision out.
Brief
Shortlist + costs
Live test
Scale, change or stop
What you get.
- 01
Creator shortlist
Fit, price, availability and risk.
- 02
Costed route
Creator fees, usage and the Sono fee, shown separately.
- 03
Decision memo
Scale, change the mix or stop.
15 days.
£12k+.
No retainer.
£12k is the Sono pilot fee. Creator fees, paid usage and media spend are separate. You approve every line before launch.
Request a pilotWhat if it does not work?
The pilot ends with a scale, change or stop decision.
What happens after?
Take the route in-house or ask Sono to run it. No retainer.
What must the
channel prove?
Request a pilot Reply within 24h on weekdays.