Test YouTubebefore you buildthe team.

Creator shortlist, costs and a live YouTube test. One decision in 15 days.

15 daysFrom £12kNo retainer
YouTube
Safe-view screenshot of a costed creator roster in Sono Desk

One brief in.
One decision out.

  1. 01Day 1

    Brief

  2. 0272 hours

    Shortlist + costs

  3. 0310–14 days

    Live test

  4. 04Day 15

    Scale, change or stop

What you get.

  1. 01

    Creator shortlist

    Fit, price, availability and risk.

  2. 02

    Costed route

    Creator fees, usage and the Sono fee, shown separately.

  3. 03

    Decision memo

    Scale, change the mix or stop.

15 days.
£12k+.
No retainer.

£12k is the Sono pilot fee. Creator fees, paid usage and media spend are separate. You approve every line before launch.

Request a pilot

What if it does not work?

The pilot ends with a scale, change or stop decision.

What happens after?

Take the route in-house or ask Sono to run it. No retainer.

What must the
channel prove?

Request a pilot Reply within 24h on weekdays.